Meta plans to incorporate subscriptions on Instagram, Facebook and Whatsapp with exclusive functions

The company has explained that the new subscriptions will drive “greater productivity and creativity.” Specifically, it seeks to offer a “premium experience” to users with access to special features and “greater control over how they share and connect,” while keeping basic features free.

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This was shared by Meta in statements to TechCrunch, adding that it will offer users a range of subscriptions, each with a series of exclusive functions depending on the quota, although it has not specified what these exclusive options will be.

In this context, application analyst Alessandro Paluzzi recently announced in a publication on his

However, TechCrunch has clarified that the subscription system will be independent of the verified Meta. The company has stated that it will instead use the experiences learned from verification to create more interesting features integrated into its subscription models.

Meta verification already allowed certain users a verification badge, 24-hour help, protection against identity theft, as well as exclusive stickers. While verified ones are focused on content creators, these subscriptions seek a broader audience.

AI integration with subscriptions

At the end of December, Meta acquired the startup Manus to “unlock opportunities” with its autonomous artificial intelligence (AI) agent. Now, it plans to integrate it into its applications in parallel to the subscription model.

In addition, the company is looking to boost its AI features, such as video generation for Vibes, the Meta AI app feed with TikTok-style vertical videos, with the exception that they are all generated with artificial intelligence, which will also have an additional subscription.