TCL reinforces its commitment to Spain with the focus on Mini LED technology, AI and the expansion of its smartphones

TCL is achieving broad growth in the Iberia region, where it anticipates continue promoting Mini LED technology in its televisions, especially the SQD-Mini LED, which has been referred to as the technology of the future, as well as betting on partnerships for artificial intelligence functions (IA) y Expand your smartphone line powered by Nextpaper.

In an interview given to Europa Press within the framework of the inauguration of the new TCL offices in Madrid, which are part of its expansion strategy in SpainTCL’s executive director in Europe, Carlos Li, has highlighted how the company’s performance in the Iberia region has “exceeded the company’s forecasts.

Specifically, Li has referred to the Spanish and Portuguese market as a “strategic” region within Europegiven that he has achieved a sustained and positive growth in recent years, increasing its presence in the market beyond televisions or audio, with the expansion into new product categories that include air conditioning, refrigerators and washing machines, as well as telecommunications products, including smartphones and tablets.

On paper, TCL’s growth stands out mainly in the television segment, where it has exceeded 10 percent of the value share in recent months. However, the manager has also put on the table the growth recorded in the white range line, where it continues to “expand its distribution network”, with more retailers and clients.

Li has also referred to the range of air conditioners, where he has clarified that TCL “has reinforced its presence in professional channels with mid- and high-range products.” Together with the rest of the categories, it has registered year-on-year growth in income higher than 460 percent in Iberia.

MINI LED AND AI TECHNOLOGY: THE FUTURE FOR TVS

The manager has referred to TCL consumers as users who They prioritize a good experience “in terms of image quality and immersion“, as well as in relation to sound. In this way, he has clarified that the large screensthe high image quality and the surround sound are some of the main factors that drive the purchasing decision.

Likewise, Li has highlighted that offering these features, especially on their televisions, is one of the issues that allow TCL differentiate itself from other brands in this competitive market, attracting customers interested in “buying more ‘premium’ products and get a different experience.”

Part of this ‘premium’ experience is thanks to the push that the manufacturer is giving to the Mini LED technologywhich has been referred to as the “driving” technology of all existing display technologies.

In this framework, he has referred to his televisions with SQD panels, which are their flagship range. This is the case of its new SQD-Mini LED models, presented within the framework of CES 2026, which use technology that refines the way light is filtered at the color level, maintaining stable precision even in complex and colorful scenes.

As a result, they offer better brightness, contrast and color gamut, to “present a premium experience in visual terms.” “The Mini Led and SQD-mini are the future and the trend”, Li has assured.

In addition to all this, regarding the near future for televisions and asked about the next major sporting event this year, the manager has also indicated that confident in the positive impact that the World Cup will have on the demand for televisions. “The World Cup and the good moment of the Spanish National Team generate a favorable context for the purchase of larger and higher quality screens,” Li reflected.

In this sense, as the main sponsoring company of the Spanish football team, it has stressed that TCL intends strengthen your bond with fans and consumersextending this collaboration to other categories such as white goods and air conditioning.

EXPANSION OF YOUR ‘SMARTPHONES’ WITH NXTPAPER TECHNOLOGY

Another aspect that the executive director for Europe has highlighted is his intention to enhance your smartphone options in the region, advancing from the entry range towards medium-high segments with differentiated proposals, as is the case of its NXTPAPER display technology.

Specifically, NXTPAPER 4.0 is a solution that TCL has developed together with TCL CSOT, focused on panel manufacturing, which is equipped with seven eye care technologies: daylight display, zero flicker, blue light purification, glare-free and anti-glare display, low-light eye protection, circadian display comfort, and TruePaper Restoration technology.

In addition to eye care, Li has highlighted how this technology allows transform your device into a digital reader with a single buttonexpanding the use of the telephone beyond communication and entertainment.

Thus, it is integrated into smartphones such as the TCL NXTPAPER 60 Ultra and the TCL NXTPAPER 70 Pro, the latter recently presented within the framework of CES 2026. To this we must add the tablet options such as the TCL NXTPAPER 14 and 11 Plus models. All of this available for purchase in Spain, focusing on productivity and daily use.

IN FACE OF THE SHORTAGE OF SUPPLIES, IT COMMITS TO BOOSTING ITS PORTFOLIO

The outlook for TCL in Europe is positive, as Carlos Li has shown, however, they will still have to continue facing the difficulties that the technology sector currently poses and, one of them, is the shortage of supply of components, especially RAM memory.

As explained, it is a global impact caused by the increase in AI consumption which, in addition to increasing the need for RAM, has also influenced the industry migration from DDR4 to DDR5 memory.

“The production capacity for DDR is quite limited and is a long-term investment to increase capacity”, has assessed, while pointing out that it affects both television manufacturers and smartphone and tablet manufacturers, resulting in a increase in production cost and, therefore, of the final product.

However, in the case of TCL, Li has detailed that the company is betting on a value strategythat is to say, enhance its portfolio of premium products to “reduce the impact of costs“and maintain its competitiveness.

The idea is to “try to raise the level of the product portfolio and sell more high-end models”, since in these “the percentage of memory cost is relatively lower”, so the impact on the price is smaller.

PARTNERSHIP WITH GOOGLE FOR AI FEATURES

Finally, the manager has reflected the focus that TCL has adopted when integrating AI functions into its devices and televisions, which is based on a association with third-party technology, as is the case of Google with Gemini.

“We will introduce Gemini technology into our mid- and high-end products later this year, in the second or third trimester,” has detailed, while ensuring that this association will help the company to “stand out in terms of AI features.”

In more home-focused categories, TCL’s intention is to use AI aimed at efficiency, for example, optimizing water, detergent and energy consumption in appliances such as washing machines.