Serie A and Haier together, from Haier-Cam to ‘zero distance’ vision

In this context, the true protagonist of the partnership is the Haier-Cam, the camera that takes the viewer directly into the field and which represents one of the most emblematic expressions of the collaboration. Through exclusive images and a new point of view, the Haier-Cam allows you to capture the game from an immersive perspective, restoring the intensity and passion of sporting performance, making the experience even more authentic and engaging. It is precisely from this vision that Haier’s sports sponsorships take shape and, in particular, the collaboration with the Lega Calcio Serie A. A path that translates values ​​such as innovation, performance and closeness to people into a story capable of uniting sport and technology through a common language, made of emotions, participation and a new point of view. A journey that finds a moment of celebration on February 4th with an exclusive evening at the Alcione Theater in Milan. An event, enriched by the presence of exceptional guests and football legends such as Alessandro Del Piero and Ciro Ferrara, designed to talk about the partnership, the vision of the brand and the future horizon, underlining the value of the meeting between sport, technology and the culture of excellence.

“For Haier, innovating means first of all listening and getting closer to people,” declares Emiliano Garofalo, Country Manager Italy of Haier Group. “The partnership with the Lega Calcio Serie A was born from the shared desire to make the experience increasingly authentic and at the heart of the game, reducing the distance between what happens on the pitch and those who experience it: inside the game, inside your life. It is the same approach that guides our way of designing solutions that listen and learn from the user, transforming innovation into a concrete value in everyday life”.

The CEO of the Lega Calcio Serie A, Luigi De Siervo, commented: “The Haier-Cam is the real technological novelty of the season. In over 100 matches we will bring our fans alongside the protagonists of the Championship, allowing them to experience the competitive spirit, emotions and dynamics of the game without filters. A unique point of view, which allows the spectator to develop a detailed opinion of what happens on the pitch and to better understand the referees’ decisions, eliminating most of the discussions and guaranteeing the absolute transparency of the work of the match officials. The subjective filming, very similar to that of the video games loved by the new generations, establishes a turning point in sports storytelling, becoming an essential element for the filming of matches in our competitions. I thank Haier again for believing in this project which testifies, once again, to the ability of the Serie A Football League to technologically and editorially enrich the Serie A product”.