Mercedes refused to move to the USA, CEO says: ‘We cannot give up our roots’

Kaellenius placed the proposal in the broader context of the global struggle for investment, in which countries compete for large industrial systems and jobs. In practice, this comes at a time when the auto industry is torn between investments in electrification, software and production capacities, with increasingly strong political pressures and incentives in key markets.

Mercedes već has been expanding its presence in the USA for years, but from this interview it appears that a formal relocation of the headquarters is not on the table, despiteč interest which, according to Kaellenius, was expressed by the American side. Reuters previously wrote that the company in the USA has a large factory in Alabama and that it expanded the production of models intended for the North American market there. The same direction is followed by the strategy that part of the popular SUV models for American customers are produced locally, which reduces logistics and risks in the supply chain, but does not change the fact that the company’s headquarters remain in Europe.

Mercedes is moreć has been present in the USA for years through production and investments, but from this interview it appears that a formal relocation of the headquarters is not on the table, despiteč interest which, according to Kaellenius, was expressed by the American side.