The Tiktok owner’s new launch is terrifyingly effective, warn experts

TikTok The new artificial intelligence application of the well-known company Bytedance as the owner is causing joy in China and concern in film circles.

The artificial intelligence model Seedance 2.0, which produces videos, went viral in China just hours after its release.

Application was officially released on Thursdayand the first sample videos started circulating on the Weibo platform immediately. They emphasized the model’s ability to simultaneously process text, images, sound and video and produce short, film-like stories with just a few sentences.

The growth of viral attention was accelerated by a two-minute long video that presented Ye’n (ex Kanye West) and Kim Kardashian’s figures in an imperial Chinese palace, speaking and singing in Mandarin. Attention was especially drawn to the technical implementation: for example, the lighting and lip syncing were considered exceptionally successful.

Chinese media have been banging on about the subject briskly, stating that the model is reminiscent of the Deepseek R1’s enthusiasm from a year ago. Technology investor Marc Andreessen at the time called the launch the “Sputnik moment” of artificial intelligence.

So he compared the Chinese’s previous leap in artificial intelligence to when the Soviet Union sent its first satellite into Earth’s orbit in 1957. According to Chinese state media, the success gives new impetus to claims about China’s position as the leading country in artificial intelligence.

Also international attention towards the new application increased rapidly, esp Elon Musk’s thanks to. The richest man in the world briefly commented on a user’s video post with the words “It’s happening fast”, most obviously referring to a leap in artificial intelligence technology.

According to critics, Musk’s reaction had a significant impact on the visibility of the Seedance 2.0 launch and how quickly the new sample videos reached an international audience.

If technology circles are on their toes, in Hollywood the Tiktok owner’s new product caused concern, if not horror. Representing major film studios published by the interest organization MPA statement in which it accused Seedance 2.0 of unauthorized exploitation of works protected by copyright in the United States. According to MPA, the service operates without significant protection mechanisms and enables copyright law to be violated.

MPA stated that this is a case of ignoring legislation in a way that threatens American creative jobs. The organization issued a similar comment after Open AI released Sora 2 last fall.

If Ye and Kardashian’s palace revelry caused admiration in China, in Western countries it has caused consternation Tom Cruise and Brad Pitt fist fight between. Irish film director Ruairi Robinsonin by making and sharing the video, Cruise and Pitt’s characters fight on the roof for 15 seconds in an impressive fight scene.

According to Robinson, the final result was created with a two-line text prompt.

Inter alia Deadpool‑ and Zombielanda screenwriter and producer known for his films Rhett Reese comment on the video succinctly.

“I hate to say this. Looks like we’re done,” he wrote.

Reese considered the impact made by artificial intelligence to be professional and will soon enable a situation where a single creator can make an entire film at a studio-level level.

“My humble opinion is that Hollywood is about to be revolutionized/destroyed. If you really think the Pitt v Cruise video is low-key trash, you’re fine. But I’m shocked.”

In the future, Reese began to see opportunities in the development as well. According to him, artificial intelligence can break Hollywood’s traditional gatekeeper role and open doors for creators who previously did not have access to the industry’s inner structures. In follow-up messages, the screenwriter seemed to have already become a supporter of an artificial intelligence miracle.

“Hollywood has long been a gatekeeper that has kept the young and underprivileged away from opportunities to direct creative work. When a young, penniless auteur tries to make an impact in Hollywood, he’s going to use tools like these. And there are new ‘young Christopher Nolans’ among them. And the results are going to be amazing.”

In Finland, the subject is commented on by others Artificial intelligence and me technology expert who wrote the book Petteri Järvinenwho shared the AI-generated fight scene on his X account.

“Unbelievable. And scary,” he commented.

From criticism nevertheless, the launch seems to have been successful, and social media is still filled with new Seedance experiments. Popular topics have included, among others Spiderman, Stranger Things, Titanic mixed The Lord of the Rings.

Bytedance has not commented on MPA’s statement, but the instructions published by the company emphasize that Seedance 2.0 is designed for professional use, especially for the rapid production of film, advertising and e-commerce content.

Even more than Hollywood, the wrinkles of concern may deepen in advertising agencies.

Correction 16.2: Andreessen called the previous launch the “Sputnik moment” of artificial intelligence a year ago, not a couple of months, as the article erroneously stated.