The Supreme Court acquitted Rami Levy: “Not every advertising slogan is a promise”

The judges ruled that the slogan was an obvious marketing exaggeration intended to attract attention, and that a reasonable person would not treat it as a specific, legally binding promise.

At the same time, the court allowed the lawsuit to continue in connection with the indication of Rami Levy as the manufacturer of certain goods, although we are only talking about the use of the brand, while the real manufacturer of the goods is not indicated.