Despite the promises of high maneuverability thanks to an extremely thin structure, in practice it is not clear that there is a real advantage over existing vacuum cleaners, which reach the same narrow areas and sometimes even clean the edges of the walls and corridors better.
The home appliance market has become accustomed for years to Dyson dictating the pace and setting a particularly high price bar for products considered a status symbol. The company established its position as a premium brand based on advanced engineering and unique design. However, the new model raises questions about the price-performance ratio and about the true degree of innovation in the field of wet cleaning. The device is designed as a thin body reminiscent of a pencil, with an extremely narrow handle and a weight of 2.2 kilograms.
The manufacturer presents it as an ideal solution for modern apartments and for easy access under low furniture, but in average apartments it is difficult to justify such a thin structure if it means compromising the volume of the water tanks and the ease of use.
One of the most prominent shortcomings is revealed precisely at the end of the cleaning operation. While many of the competitors already offer docking stations with automatic self-washing, here the user is required to perform manual work after each round of cleaning. The parts must be disassembled and washed thoroughly to prevent the accumulation of dirt and odors.
For a category that aims to save time and effort, this is a step that seems less advanced. The company states that the device operates without a filter, which should reduce clogging and odors, but this advantage does not compensate for more complex regular maintenance compared to models that clean themselves with the push of a button.
Even in the field of cleaning the corners and sides of the walls, no breakthrough was recorded. A review of the specifications and performance indicates that there are models on the market that are able to reach the edge of the panel and clean along corridors in a more thorough manner. Despite the statements about maximum maneuverability, no clear advantage is evident in the field.
The company states that the device reclines up to an angle of 170 degrees to fit under beds and sofas, but this feature is not unique either, and is present in competing products already sold in Israel.
Dyson’s marketing strategy relies on technology wrapped in luxury design and the use of terms such as precise hydration and a high-density fiber cleaning system. However, in the test of local reality, the technology does not show a clear superiority over other devices that offer larger water tanks and continuous power.
The clean water tank with a volume of only 300 ml requires refilling several times during the cleaning of an average apartment. This is a small volume compared to the existing standard, which limits the device to more spot cleaning and less to ongoing maintenance of an entire house.
The British brand has succeeded over the years in convincing consumers to pay thousands of shekels for vacuum cleaners thanks to suction power and advanced filters. In the field of wet washing, however, it seems that the company is still trying to establish a clear advantage. The current device is seen more as a design statement than as a daily tool for an active household.
Despite the use of 64,000 fibers per square centimeter and the promise of a fast-drying floor, the limited operation time, up to 30 minutes in certain situations, together with the need to empty and fill small containers, place it at a disadvantage compared to more comprehensive solutions. For those looking for a designed item that will fit into the home aesthetic, the device may meet expectations.
However, those who seek maximum efficiency with minimum fuss, may carefully consider whether it is a worthwhile investment. The device is expected to arrive in Israel in the coming months, and the price tag, which is likely to be very high, like the rest of the company’s devices, along with its many shortcomings, will probably not suit everyone.
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