Sanremo Festival, the related activities exceed 200 million euros

The overall economic value generated in the territory bySanremo Festivalwill exceed the threshold of200 million eurosmarking an increase of 9.2% compared to the 184 million recorded in 2025. These are the data fromreportelaborated by the Ministry’s Statistics office on the basis of the Alloggiati Web data of the Interior Ministry, JFC and Lybratech. And the Minister of Tourism DanielaSantanchècomments with great satisfaction: “Numbers that demonstrate how the Festival is oneconstant showcase that promotes Italy in the worldwell beyond the duration of the event.”

The Report shows that thegrowthit is towed by onedirect expenditure of 44 million eurosof which 25 million destined fortourism supply chainfrom 19 million tolocal activitiesand organizational staff. Demand is also increasing: they are expected for the event7,250 arrivalswith an increase of 7.3% compared to the previous season, while iovernight stays will rise to almost 40 thousand presenceswith an increase of 14.3%. At the same time, theaverage visitor stay will lengthenfrom 5.1 days in the previous edition to the expected 5.5 days.

The legacy of the brand and international promotion

In addition to the immediate economic impact, thesinging eventgenerates extraordinary value in terms ofbrand legacy. The most significant component of the overall impact is in fact represented by150 million eurosarising fromcommunicative strength of the event: specifically, beyond101 millionare generated byglobal media coverage e circa 48 million dalla enhancement of the territorial brandor the prestige that thecityand his feats gain through international exposure.

“The true strength of the event – comments Santanchè – lies in itsinheritance: the fact that the most significant item of the overall impact is made up of the 150 million in value generated by media coverage and brand promotion confirms how the Festival is a constant showcase that promotes Italy in the world well beyond the duration of the event. Theremusical cultureof the event is a highly effective toolinternational promotioncapable of projecting ours into the worldexcellences e l’uniquenessof our territories”.