Samsung shows the potential of Galaxy AI and its connected ecosystem at MWC 2026

Within the framework of the Mobile World Congress 2026, Samsung Electronics has presented in Barcelona one of its most ambitious bets on artificial intelligence to date. Following the push of Galaxy Unpacked and the launch of the Galaxy S26 series devices, the company shows how Galaxy AI evolves towards a more active and contextual modelcapable of integrating seamlessly into your entire connected ecosystem.

“MWC is an opportunity to showcase not only where Galaxy AI is today, but also where it is headed,” said Samsung Electronics CEO, President and Head of Device eXperience (DX) TM Roh. “From the Galaxy S26 series to emerging new form factors like the Galaxy

Attendees can see in first person all the improvements implemented in the Galaxy S26 family and how this new ‘flagship’ uses Galaxy AI to simplify everyday tasks by understanding intentions, anticipating needs and taking actions on behalf of users.

All this linked to an increasingly complete ecosystem, which includes the Galaxy Buds4 headphones; the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra, featuring powerful performance and optimized productivity; the Galaxy Tab S11, designed for content consumption and multitasking; and the Galaxy Watch8 series, with experiences linked to care and health that take an exponential leap thanks to the integration of AI.

FROM CONSUMER DEVICE TO SMART INFRASTRUCTURE

Samsung is also expanding its agential AI strategy beyond consumer devices, with the focus on smart infrastructureextending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its initiative ‘Factories powered by AI’Samsung is accelerating its evolution toward autonomous manufacturing powered by artificial intelligence. Building on its plan to transform global manufacturing operations into AI-powered factories by 2030, the company is demonstrating how AI agents, digital twin simulations, and real-time data analytics can work together to optimize production, strengthen quality control and improve operational resilience.

In this context, the Korean company also presents its vision of ‘Connected Care’reinforced by Xealth after its acquisition in 2025. By integrate health metrics across the Galaxy ecosystemSamsung is strengthening Samsung Health capabilities to enable more proactive, personalized and continuous health management.

GALAXY XR AND GALAXY TRIFOLD LEAD THE PATH OF INNOVATION

This fair also serves as a showcase to show those products that are not yet available in the Spanish market, but that lead the way in terms of innovation. It is the case of the gafas Galaxy XR and the ‘smartphone’ plegable Galaxy TriFold, which visitors can try in person over the next few days.

Additionally, the company highlights the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development, including advances in Samsung Knox and hardware-based protection technology.

Overall, Samsung’s presence at MWC 2026 not only reinforces its leadership in the mobile field, but also paints a scenario in which Artificial intelligence stops being an added function and becomes the backbone of the entire technological experience. From the personal device to the industrial and healthcare infrastructure, Galaxy AI is emerging as the driving force of an increasingly interconnected, contextual ecosystem aimed at anticipating user needs.