BGH closes an alliance with Xiaomi to distribute the cell phone brand in Argentina

The agreement contemplates the distribution of the smartphone line XIOAMI REDMI in the countryincluding the latest launches Redmi NOTE 15, Redmi 15 and the A5 line, as well as other products in its ecosystem, such as headphones, speakers and smart watches.

“We are very excited to start this path together with Xiaomi in Argentina. This agreement reinforces our positioning as strategic partners for international brands seeking to expand their presence in Argentina. At BGH we have great expertise and distribution capacity, national coverage and experience in the market to promote the development of new technological proposals,” said Daniel Rosenfeld, Executive Director of BGH Consumer.

The Chinese brand Xiaomi It occupies third place in cell phone marketing globally. BGH will distribute its products in the country, leveraging its logistics experience and commercial network.

BGH Group is a business group with 112 years of history. The company employs more than 1,500 people and has operations in Argentina, Uruguay, Colombia and the United States.

“With this alliance, we reaffirm our commitment and priority in being able to offer our customers the greatest variety and breadth of products, evaluating all the available options on the market to complement our current offering of equipment and products according to their needs,” said Rosenfeld.