The evolution of services and artificial intelligence in the business computing sector will be on show in Milan

On the technical support front, the focus shifts towards managing the product life cycle through extended warranty policies and targeted interventions. Alessandro Passadore, Country Product Manager of Asus Business, reiterated the centrality of direct support: “For a company, after-sales service is fundamental. We offer an on-site assistance service, if a notebook breaks down we go to repair it in the company”.

The choice to include a two-year warranty on the battery, despite it being a consumer good, responds to the need to cover the entire period of use expected for a professional notebook. In parallel with physical assistance, software innovation takes the form of platforms like MyExpert, designed to make AI a practical and immediate tool. As explained by Passadore, “It is a platform that integrates a series of artificial intelligence functions into the device. These include simultaneous translation into any language without having to have internet access and minute management during a conference call”.

The on-device approach ensures that these features improve work quality without compromising data privacy. In fact, security remains a key theme, addressed through the ExpertGuardian architecture. This system, compliant with NIST SP 800-193 guidelines, protects the firmware from unauthorized modifications and allows automatic recovery in the event of suspicious activity. It’s about “a solution that covers my device 360 ​​degrees, guaranteeing access from external sources”, conclusive Passer. In a competitive market, the added value for professionals therefore lies in a mix of high construction quality and intelligent solutions that are able to respond to the real needs of mobility and data protection.

The integration of sustainability in the professional technology sector is not exclusively about the choice of materials, in Asus Business it extends to the entire life cycle of the device through a design that favors repairability and energy efficiency. The adoption of rigorous construction standards and the use of light and resistant alloys make it possible to extend the useful life of the hardware, reducing the need for early replacements and the consequent environmental impact linked to the disposal of electronic waste. This approach is also reflected in the management of components subject to wear, where extended warranty policies and on-site assistance services promote a more conscious and long-lasting consumption model. At the same time, software optimization and the use of high-efficiency processors allow energy consumption to be minimized during intensive workloads, balancing the performance necessary for the business with respect for environmental compatibility parameters. Sustainability thus becomes an operational pillar that transforms the technological product into a responsible corporate asset, capable of combining digital innovation with the protection of global resources.