TikTok and YouTube meta challenge: more compensation for creators on Facebook

Meta launched “Creator Fast Track“, a new program designed to attract onFacebook creatoralready strong on other platforms, offeringguaranteed paymentsfor three months and a greater distribution ofEligible reels. The group presents the initiative as a way to help creators new to Facebook, or returning to the platform, grow more quickly. The program provides a fee of$1,000 a month per i creator con almeno 100.000 follower su Instagram, TikTok o YouTubeand of$3,000 a monthfor those who exceed 1 million followers on at least one of these platforms.

Meta specifies that admitted creators will also have immediate access to “Facebook Content Monetization“, the program that allows you tomonetize different formatsdai Reels ai long videosfino a photos, stories and text postsand to continue earning from eligible content even after the end of the three months covered by the “Creator Fast Track”.

The initiative is part of a larger oneMeta’s offensive on the creator front. According to the company, Facebook paid creators almost in 20253 billion dollarsthrough hismonetization programs35% more than the previous year. About 60% of the total payments went toReelswhile the remaining part was distributed between stories, photos and text posts. For Facebook this is an attempt to fill a gaphistorical delay. Despite having over3 billion usersthe platform has struggled over the years to establish itself as a primary destination for creators, who have favored above allTikTok e YouTube.

Meta now bets on a combination ofinitial economic incentives, faster access to monetization e greater visibilityto push more original content into theFacebook ecosystem. This approach is also consistent with the reorganization of the program “Facebook Content Monetization“, launched to unify previous monetization tools into one system. Meta also announcednew metrics per i creator dentro “Facebook Content Monetization”, tra cui “Qualified View“, “Earnings Rate” e “Non-Qualified Views“, with the aim of making it clearer which onesviews generate compensationwhat the estimated return is and why some views are not eligible for payment.