On the occasion of the Milan Design Week, the exhibition “The Swedish Home by Electrolux” proposes a reflection on the transformation of the home into a refuge dedicated to reconnection and conscious management of time. Located in the Porta Venezia district from April 21st to 26th, the exhibition space uses a lush courtyard reminiscent of Swedish forests to introduce visitors to interior environments focused on domestic simplification and flexibility. The main concept is based on “right size” Scandinavian, interpreting technology not as an invasive element, but as an integrated tool to promote the balance between private life and daily activities.
The exhibition includes a multidisciplinary program that alternates moments of theoretical study with practical experiences. The internal garden hosts Yoga and Sound Meditation sessions, followed by insights into Nordic gastronomic culture. At the same time, the Auditorium becomes home to Design Talks held by industry experts, aimed at exploring the most current themes of contemporary living. The area dedicated to taste offers cooking sessions and sensory workshops, with creative workshops also extended to younger age groups to encourage experimentation in the home.
The upper floor of the exhibition is reserved for the exploration of functionalist aesthetics, with a focus on the AEG brand. The visual language, rooted in the principles of the Bauhaus movement, translates into essential lines and formal rigor. The “Silence Room” is installed in this area, a multi-sensory experience designed to demonstrate how the technological excellence of the new dishwasher ranges can contribute to the acoustic comfort of the home. The integration between design and emotion is thus analyzed through attention to detail and the search for technological perfection, placing the individual at the center of a domestic ecosystem oriented towards psychophysical well-being.
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