The new away jersey of the ÖFB team: memories of the coffee house

The explanation for the unusual outfit sounds like poetry in the ÖFB broadcast:

The jersey translates the country’s subtle coffee house culture into a sporty design: elegant, with attention to detail and created for big performances as well as for everyday life.

Marble pattern

The jersey is one Homage to Art Nouveau lines, marble patterns and vibrant color accents, it goes on to say. Curved golden lines, inspired by Art Nouveau, give the jersey movement and artistic lightness, while a delicate marble pattern is reminiscent of classic coffee house tables.

“It translates the subtle coffee house culture into a modern performance jersey that gives the Austrian teams a presence on foreign pitches and at the same time creates closeness to the fans,” says Maria Kiebacher, Director Product Line Management Teamsport Apparel bei PUMA.

“For the ÖFB, the focus of this away jersey is on the clear connection between performance, identity and recognizability. Together with PUMA, we have developed a jersey that optimally supports our national teams, reflects and transports our culture and at the same time makes an independent Austrian approach visible: modern, functional and close to our fans,” added Bernhard Neuhold, Managing Director of ÖFB Wirtschaftsbetriebe GmbH.