Apple Business is the new platform to manage business devices and services from a single interface

Apple has presented Apple Businessa new all-in-one platform designed to help companies manage all their devices, as well as email services and calendars, with support for custom domains, all from a unified interface.

The company aims to offer a solution that encourages companies to take advantage of Apple products and services more effectively, especially when it comes to organize ecosystems of diverse devices at the ‘hardware’ and ‘software’ level in a simpler way.

In this sense, the technology company has presented Apple Businessa solution that will arrive on April 14 for more than 200 countries, including Spain, as a integrated mobile device management (MDM) service, with the ability to offer a global view of Apple devices in a company and control their settings from a unified interface.

This has been shared by those from Cupertino in a statement on their website, where they have clarified that Apple Business was previously available as a subscription within Apple Business Essentials in the United States and, now, will “make life easier” for IT teams, even those in small businesses, globally.

Specifically, this service includes Apple’s ‘Blueprint’ projects to facilitate the configuration of devices with settings and ‘apps’ already preconfigured. In this way, it guarantees that companies operate with uniformity, as well as implementation without employee intervention. “Apple products will be ready to work right out of the box,” the company has clarified.

Following this line, with the Apple Business application, employees will have a environment to install ‘apps’ to workas well as see the contact details of other colleagues or ask for assistance. Likewise, this service also offers companies purchase more iCloud storage and AppleCare+ support for Business.

Among the advantages of this all-in-one solution, Apple has detailed that the company information is protected and, at the same time, ensures employee privacy with cryptographic separation of personal and work data on the device.

This is because Apple Business allows you to create Managed Apple Accounts automatically for new employees, by integrating with identity service providers, such as Google Workspace o Microsoft Entra ID.

Additionally, for employee management, you can create user groups based on your role in the company or your given team, to assign specific applications and roles. When it comes to distributing ‘apps’, it can be done through the App Store itself.

On the other hand, with the Admin API Large-scale deployments are facilitated by having access to device data, users, audits and MDM services.

FULL SERVICE INTEGRATION

Apple has also highlighted how Apple Business enables Complete integration of email, calendar and directory services, so that companies can easily create a professional identity. To do this, they can use their own domain name or purchase a new one.

Thus, Apple Business Connect brand management tools will now be available through Apple Business, as is the case with Brand profileswhich allow you to manage the name, logo and key details of the brand in a unified way in Apple Maps, Wallet and other ‘apps’.

For example, the Location Tokens They can be personalized with photos, complete location information, schedules and other useful details. Likewise, companies can highlight their offers, launches or campaigns in Maps location tabs.

Another option offered by this solution is location statistics, so businesses can learn how customers discover and interact with their businesses on Maps. Likewise, in the Mail app and iCloud Mail, brands appear prominently to promote reach.

“We’ve brought together Apple’s best offerings for businesses into a single, simple, secure platform with key features for organizations of all sizes and industries, including Integrated device management, collaboration tools and new ways to reach more customers“, concluded Apple’s vice president of Marketing for Business and Education, Susan Prescott.

With all this, Apple Business will be Available April 14 as a free service in over 200 countries and regions for new and existing users of Apple Business Connect, Apple Business Essentials, and Apple Business Manager. However, these services will no longer be available after the launch of Apple Business and will require iOS 26, iPadOS 26 or macOS 26 for its operation.