Succeed in Canada: the bold strategy of a French company to attack the North American market

“Today, there is a risk that Europe will say no to Microsoft for questions of sovereignty. By establishing ourselves in Canada, we are certain of having a market that will not disappear. And then, having offices on both sides of the Atlantic demonstrates to our clients that we are adaptable,” argues Florian Bourdon, CEO of Jint. This launch abroad obviously required long months of preparation. First, we had to choose the right country. “We looked at all the fertile areas in Microsoft environments to keep only the United Kingdom, the United States and Canada on the short list. In England, the market seemed too competitive to us. In the United States, the cost of entry is far too high. So Canada remained. By talking with local companies and experts, but also by carrying out a market study, we found that the potential was in SMEs. Exactly our target. The historical links between Quebec and France and the language have finally convinced us,” he recalls.