From iPhone 17 Pro Max to Nutella: how the Artemis II mission also imposed ‘stellar branding’ | United States | Apple | Moon

Two elements have not gone unnoticed. This is the case of the iPhone 17 Pro Max and a pot of Nutella, which are accompanying space travelers.

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The first case is something more expected. During the launch it was learned that the astronauts were carrying this device, the iPhone 17 Pro Max model, to capture some images. A milestone that no other telephone company will be able to boast of in several years, probably.

However, it is not the only case. Already in 2013, NASA had used a phone, or part of it. This is PhoneSat 2.4, a nanosatellite based on the Nexus S, a phone designed by Google and manufactured by Samsung.

NASA points out that it was a “tiny spacecraft, which uses a commercial smartphone as a brain.” “The smartphone provides many of the functions that the satellite needs to operate, such as processing, memory, preconfigured interfaces for communications, navigation and power,” the US agency indicated.

That same year, the United Kingdom and India sent another smartphone-based satellite into space, with the purpose of “verifying that smartphones “They are so intelligent that now they can also command satellites.”

Nutella is a special case. At least, it seems to be a coincidence. While the Orion ship’s transmission was being followed, and the crew was circling inside, a jar of Nutella floated in front of the camera, going viral on social media very quickly.

What for some is a coincidence, for advertisers it means a great opportunity. There is even talk of ‘stellar branding’. Thousands of stories were created, but the space agency has denied any advertising agreement with the Ferrero Group, maker of Nutella.

As detailed by Infobae, Bethany Stevens, NASA spokesperson, stated that the crew’s meals are not selected in association with brands. “This was not product placement,” he said. But many will remember these two new milestones.