Xbox is moving towards a new stage: it will reevaluate exclusive games and focus on a “global platform”

The new CEO de Xbox, Asha Sharma, has shared the company’s future forecasts, with a strategy that will be based on bet on a “global platform“that connects players and creators and prioritizes ‘hardware’, content and services, in addition to reevaluate exclusive games and put the focus on the daily active players.

Since taking over the leadership of Xbox in February, Sharma has expressed his intention to “take risks” and renew their commitment to the company’s fans of video games. Thus, he anticipated the “xbox return” with new business models and new ways of playing.

Now, led by Xbox chief content officer Matt Booty, Sharma has shared his vision of the future for the video game company, with a strategy that aims to adapt to the current “global and competitive” industry, with a new global platform that “connects players and creators everywhere.”

This was announced in a statement, in which he clarified that the console will remain in the base “offering a premium experience”, while the cloud will bring “that experience to any device”, continuing its goal of bringing gaming anywhere.

“Your games, progress, friends and identity remain with you on console, PC, mobile and cloud,” but they will do so under a formula “affordable, personal and open.” In this sense, Sharma has pointed out that They will offer “flexible prices” to make it easier to start playing, with experiences that adapt to the needs of players.

These goals are consistent with Microsoft’s plan to offer flexible Xbox Game Pass subscriptions that allow users choose the conditions of your planas has been known recently.

“The experience will adapt to you, allowing you to customize the way you play, helping you find what you will like and connecting with the right people,” he added.

On the other hand, Sharma has clarified that they will also be open to working with all creators and developers “from individuals to the largest studios”, with the idea of ​​offering anyone who needs it “the tools to reach a global audience.

THE PLAYERS “ARE FRUSTRATED”

This strategy responds to the fact that, as the directive has explained, “the players are frustrated“, at a time when the company has released fewer new features for the console’s functions and the presence of Xbox on PC “is not strong enough”, added to the fact that the prices “they are increasingly difficult to maintain” by users, despite the recent price decrease for the Xbox Game Pass subscription.

The board has also pointed out that “key experiences”, such as Search, discovery, social networking and personalization are “too fragmented“, and that the new generation of players arrives “with different expectations”, given that they expect “more content in familiar places”, in addition to wanting “shape the worlds in which they play” creating and socializing with other players, not just playing.

Therefore, he has ruled that the model used until now will not be the one that takes Xbox “forward” and that, with the focus on daily active players, lThe company will take into account all these factors to improve for its “new era.”

HARDWARE AND CONTENT

Among the priorities for Xbox in this new stage, Sharma has referred to ‘hardware’, with the aim of “stabilize” the Gen9 consoles, that is, its Xbox Series X and S consoles, “as a healthy and high-quality base.”

He also made reference to Project Helix launchthe company’s next console that will offer leadership in performance, in addition to maintaining game playback for both console and PC.

Regarding content, the company intends increase your franchise portfolio, evolving its alliances and “strengthening its 5-year calendar.” This includes live gaming platforms and creator platforms like Minecraft, Elder Scrolls and Sea of ​​Thieves. Additionally, it also aims to expand into emerging markets, mobile audiences, and regions such as China.

RE-EVALUATE THE EXCLUSIVITY OF GAMES

To improve its services, Xbox is also considering fortalecer Xbox Game Pass with “clear differentiation”, using “mergers and acquisitions” to accelerate growth.

In this framework, Sharma has clarified that they foresee Reevaluate your approach to exclusive games of Xbox, regarding its current multiplatform strategy, which has allowed the launch of titles such as Forza Horizon 5 for PlayStation 5.

“We will reassess our approach to exclusivity, windowing, and artificial intelligence (AI), and will share more as we learn and decide,” he concluded. All these changes will take place leaving Microsoft Gaming behindto once again consolidate itself exclusively as Xbox.