Barlocco, for Motorola 2026 is a year of challenges but we aim to grow with AI at the center

For the brand, which is the third player in Italy both in terms of volume and value, “the primary objective is – explains the manager – grow in a potentially shrinking market, not only maintaining, but strengthening our position and increasing our market share in the premium segment“. “We want to do it putting Artificial Intelligence at the center of every product evolution, improving quality, value and constantly elevating the customer experienceanticipating his needs. Our strategy is unique: thanks to integration with the vast Lenovo ecosystem – he observes – AI allows us to offer holistic and unified solutions, which no one else can replicate”.

“Artificial intelligence – he reiterates – is radically redefining the Motorola experience. Thanks to Lenovo’s significant investments, we are transforming our smartphones into intelligent, intuitive tools that simplify life, work and play. Our “moto ai”, based on contextuality and personalization, and enhanced by strategic partnerships, already brings advanced features to our high-end devices, with the aim of making them accessible to all with maximum safety.”

But – explains Barlocco – at Motorola “we are also developing predictive artificial intelligence which, going beyond the role of a mere assistant, will anticipate the user’s needs. A revolution that will bring the smartphone back to the center of digital habits. Thanks to AI we unite all our devices (PC, tablet, smartphone) in an expanded and seamless ecosystem, integrating the Motorola and Lenovo offer, a unique solution in the market. Lenovo and Motorola Qira, our recently unveiled multi-device ambient intelligence, is the concrete example of this vision: building a future where AI acts as a proactive and contextual partner, which understands us and enriches every aspect of our digital lives.”

Summary of the technological development and communication strategy Barlocco states: “We want to consolidate Motorola as an lifestyle-tech brand with a young, captivating and unconventional soul, capable of creating a deep emotional bond with consumers, especially young people”. “We have the solidity, the size and a winning strategy to realize these ambitions” he concludes.