Apple beat revenue expectations, but missed on iPhone sales

stock dark Up about 2% in early trading.

iPhone sales missed analysts’ forecasts for the second time in the last three quarters, the only significant figure in the company’s reports that didn’t meet expectations on Thursday.

Revenues from iPhone amounted to 56.99 billion dollars compared to an expectation of 57.21 billion. On the other hand, the other divisions were a pleasant surprise: revenues from Mac computers reached $8.4 billion (above a forecast of $8.02 billion), revenues from iPad amounted to $6.91 billion (compared to $6.66 billion), and revenues from the field of wearables, home and accessories reached $7.9 billion (above a forecast of $7.7 billion).

For Apple, this is also the first report since the announcement that Tim Cook will step down as CEO after 15 years on the job, which adds another layer of interest and sensitivity to the market’s reaction to the results.

It should be said that in the last quarter Apple launched quite a few new products – not only the discounted iPhone, but also its discounted Neo Mac, which Apple really targeted from the beginning for students who want an Apple experience but without paying the high price.

Exchange of roles in the management

In the previous quarters, rumors were published about the retirement of Tim Cook or the departure of the senior Israeli Johnny Srouji. In recent weeks, it has been reported that CEO of Apple Cook will end his position, and that John Tarnos, who was trusted and responsible for the hardware at Apple, will take his place. The person who will replace Tarnos in his position is the Israeli Johnny Srouji, who will become number 2 in the company.

Sroji’s new role places him in a central place in Apple’s artificial intelligence vision, which has so far not proven itself. The exchange of these officials should bring order to the company, since in recent months quite a few senior executives have left Apple, such as chief designer Alan Day, vice president in the fields of AI John Giannandrea, and more.