Chery market entry: Chinese car brand launches in Vienna

The car brand Chery celebrated its entry into the Austrian market with a launch event in the Vienna Rösthalle. Around 400 guests came together – including representatives from business, car dealers, partners, members of Chery management from China – and some families.

Explained why they were there too Frank WangEU Region Deputy General Manager of Chery: “We see the car as part of everyday family life. It should provide security, offer comfort and make people’s lives easier – every day.” The program was supplemented by test drives around the event site.

The team from importer Freesbe was there: Sagi Butbul (CEO), Ilona Levy Kalias (COO), Rothem Shavit (CMO) und Freesbe-Commercial Director Jürgen Keusch. The guests also included presenters, authors and podcasters Tom TrabitschTV producer Ronny Rockenbauerthe “iPad magician” Christoph WilkeCEO and founder of currycom communications Christian Krpoun and the CEO of GGK Mullen Lowe Group Austria Michael Kapfer and COO Dieter Pivrnec.

By Editor