Football, Ssc Napoli opens Centenario with new Home Kit and initiatives dedicated to history, passion and belonging

A century of history, passion and belonging enclosed in a garment that looks to the past to tell the future. The new Home was born from the collective memory of the Azzurri fans and from one of the most iconic shirts in the Club’s history, that of the first Scudetto: hence the Centenary Blue, a new shade that reinterprets the traditional blue in a contemporary key, while the technical fabric recalls the historic wool of the Eighties in the weave. The heart of the project is the celebratory crest positioned on the chest, which contains one hundred years of Naples in a single symbol. The Corsiero del Sole, the first symbol of the Club and ancient emblem of the city, thus returns to be part of the blue visual ecosystem. It is a visual metaphor of the impetuous passion of the Neapolitan people, here next to the number 100, the infinity symbol and the current SSC Napoli logo: four elements that hold together the origins, present and future of the Club. There is a detail reserved for the fans: the personalized back neck with the writing “Partenopei”, and the NFC technology integrated in the “Authentic” patch, which opens access to exclusive content dedicated to the world of Naples. “When we imagined the Centenary shirt, we wanted to preserve an emotion. We started from the memory of the fans, reinterpreting in a contemporary key the blue of the first Scudetto and the reference to the wool of the 1980s. The celebratory crest contains the past, present and future: for us it is not a simple shirt, but a piece of Naples to pass on”. Valentina De Laurentiis, Board Member and Style designer of SSC Napoli.

The Home shirt is only the first chapter of the Centenary. The season ticket campaign will start on 10 July and, during the pre-season, the Away and Third kits will be revealed. In Dimaro and Castel di Sangro, fans will also be able to retrace the memory of the Club through special installations set up in the Fan Villages, created in collaboration with Momenti Azzurri, Official Memorabilia Partner of SSC Napoli. The journey will then continue on August 1st with a major event in the heart of Naples, which will see the fans as protagonists together with some legends of the Azzurri’s history, and will then expand in the following months beyond the city borders, with international events dedicated to Neapolitan supporters in the world. The first film dedicated to the history of SSC Napoli, from its beginnings to the present day, will also arrive in autumn and the Centenary will be enriched by the cultural collaboration with Treccani: the Institute of the Italian Encyclopedia, which in turn celebrated its 100th anniversary in 2025, will dedicate a publication to a football club for the first time in its history.