Xiaomi has presented its new summer campaign Xiaomi Summer Edition 2024 by Jordi Roca, in collaboration with the pastry chef from El Celler de Can Roca, who has created a limited edition of ice cream based on the Xiaomi 14 and Xiaomi 14 Ultra smartphones.
This is an initiative framed within the company’s global summer campaign, which is entitled ‘Wearable Summer’ and celebrates the intersection of advanced technology and personal style, with a design focused on functionality and elegance.
Xiaomi believes that this campaign “is a celebration of the freedom and versatility” of the devices it manufactures, “designed to accompany people at all times” and also on summer days.
For this reason, he has developed a project in which he collaborates with Jordi Roca, who has created a series of exclusive ice creams based on the mobiles of his most recent series, Xiaomi 14, which can be tried in of exclusive flavors: Lime and Mango Yogurt or Mandarin and Orange Blossom.
This will be possible in the Xiaomi ice cream van that will depart from Madrid this Friday, July 12 -where it will be present at the Príncipe Pío Station until Saturday included- and will tour other Spanish cities. Specifically, Valencia (City of Arts and Sciences, July 26 and 27), Alicante (Marina Deportiva, August 2 and 3) and Málaga (Antonio Banderas Square, August 9 and 10).
The technology company has also announced that each ice cream comes with special discounts on different Xiaomi products, which the firm is already selling at a discount on its website. This is the case of the Redmi Buds 5 Pro, Xiaomi Smart Band 8 Pro or Xiaomi Watch S3.
Likewise, those who find a ticket dorado In your box you will have the opportunity to win a unit of Xiaomi 14 Ultraa device with a 6.73-inch AMOLED panel with WQHD+ resolution, 120 Hz refresh rate, a Snapdragon 8 Gen 3 processor and a 5,000mAh battery, with 90W HyperCharge and 80W wireless charging technology.