You may have seen them in the aisles of your store. Installed in more than 400 points of sale in France — at Auchan, Boulanger, Bureau Vallée, Carrefour, Cora, etc. — these machines, called Ink Bars, allow you to refill your printer cartridges. The principle is simple: “The customer comes with an empty one to have it filled. We make a small hole, inject ink, and plug it back in. And that’s it. In total, for a model with a print head — the most common — it takes seven to eight minutes,” explains Lilian Gamé, head of Bureau Vallée in Grasse (Alpes-Maritimes), who was the brand’s first franchisee to install this type of machine two years ago. Today, around ten points of sale in the network have one, the goal is to deploy it in around fifty stores by the end of 2025.
It must be said that the advantages are multiple. Firstly, environmental, with all the benefits of reuse. “We don’t throw the empty cartridge in the trash, we reuse the same one. We can refill it up to ten times. Compared to a new one, we save 25 g of plastic and 2.7 kg of CO2,” says Ludovic Antony, CEO of Bar à encres. The company is based in Marne-la-Vallée (Seine-et-Marne) and employs thirty people. Thanks to this concept, imagined by former HP engineers in 2004, more than 35.5 million cartridges have been refilled in France, which represents more than “888 tons of recycled plastic,” he rejoices. “We also avoid transport, additional packaging…”, also recalls Lilian Gamé.
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