Israelis are in favor of keeping price stickers
Some 76% of Israelis oppose removing the obligation to display prices on stickers, as is customary today. This is stated in a special study conducted by the Histadrut Office of Consumer Affairs through the Institute of Geocartography.
The survey was conducted among 603 respondents over 18 years of age, representing a representative sample of the Israeli population.
The purpose of the survey was to explore the position of consumers in Israel regarding the initiative to replace price markings with electronic signs and price scanners. The move is currently being reviewed by the Ministry of Economy and the Office of Consumer Protection and Fair Trade. They argue the move could help bring down prices.
According to the survey, some 77% of Israelis fear that eliminating the requirement to mark prices with stickers will allow chains to raise prices quickly and without oversight, without consumers being able to notice the difference between prices at the register and prices on signs.
About 53% of respondents believe that this move will lead to higher prices, while only about 9% believe that it will lead to lower prices. About 86% of respondents said that sticker labeling, as practiced today, makes it easier for them to compare prices across different products, and about 76% agreed with the statement that eliminating price stickers on each product would hurt their ability to compare. Israelis disagree with the claim that the move will benefit consumers.
About 70% of respondents believe that the intention to abolish the system of marking prices on each product serves the interests of businesses, not consumers. Only about 11% believe that changing the system will serve the interests of consumers, the Histadrut press service reports.