Was the six-toed child in the ad an image created by artificial intelligence? Nordea answers

Banking group Nordea’s new advertising campaign is causing confusion, as it features a six-toed baby. The child also seems to be missing fingers.

Social media suspected on Saturday that it was an image created by artificial intelligence. In mechanical image creation, the structure of the limbs often gets messed up.

Nordea’s director of communications Riikka Taivassalo confirms to HS that the image is genuine. The image is an image bank extracted from this information Getty Imagesin from the selection.

It was published, for example, on the cover of Saturday’s printed HS. The photo was also published in Friday’s newspaper In Central Finland.

According to Taivassalo, the company has responded to the questioners who wondered about the matter in the message service X. There, Nordea communicates that the extra fingers are known as polydactyly, ie Duodecim’s Health Library on the basis of multi-fingered or multi-toed.

Gettyn based on the archive, the photo was taken by a photographer working in Florida, USA Crystal Bolinwhich based on its portfolio is specialized for a family portrait.

Based on the image data, it would be a month-old baby whose close up of the toes it is only mentioned that the child has polydactyly.

HS asked Nordea if the company has some kind of advertising image policy and if this time it was a conscious advertising gimmick. The company says it will return to the matter later on Saturday.