Vietnam Coffee launches its first sustainable coffee line

The event takes place within the framework of the 8th International Coffee, Tea and Pastry Exhibition (Coffee Expo Vietnam 2024), at Saigon Exhibition and Convention Center – SECC, Ho Chi Minh City, from October 31 to February /11.

Three product lines serve both personal and business groups, including roasted coffee beans, roasted ground coffee (Traditional and First Class), instant coffee (Triobrew, Cocobrew, Justbrew, Alphamix, Betamix). Following the sustainable development orientation, the unit selects coffee origins that are sustainably cultivated, production reduces environmental impact. The process from farming, harvesting raw materials to processing is strictly controlled, ensuring uniform quality and traceability for each product.

Production and preservation lines apply advanced technology. Thanks to that, the product meets many domestic and international standards such as ISO, 4C, RFA… The product packaging is designed to be luxurious and modern, demonstrating a serious investment in enhancing user experience. use.

According to brand representatives, individual customers are increasingly concerned about health. With the habit of drinking coffee every day, even multiple times a day, they pay attention to the origin of coffee. As for the business group, serving the majority, units focus on finding good raw materials, clear origins, and roasting levels suitable to common taste.

With more than 16,000 hectares of raw material areas, Vietnam Coffee Corporation is the leading large-scale production and planting area management enterprise in the Vietnamese coffee industry.

The company’s products are present in many important international markets such as the US, EU, Japan, Korea and many other countries. With a commitment to quality and sustainability, the business aims to bring Vietnam Coffee further, affirming the position of Vietnamese coffee on the world coffee map.

At the event, Mr. Dang Hong Tuan, General Director of Vietnam Coffee Corporation said: “This is not only an important milestone in the business’s development journey. but also a mark affirming a strong transformation on the path to building a Vietnamese coffee brand worthy of global status.”

With that spirit, Vietnam Coffee brings many new product launch events to introduce the beauty of Vietnamese culture. The promotional video with the message “Coffee, Vietnam” was commented by many visitors that it brought them quiet moments of love for their homeland. “I feel the extraordinary strength of the farmers who are diligently cultivating the vast coffee fields through this video,” shared Ms. Thu Hang, a guest at the event.

Throughout the Coffee Expo Vietnam 2024 event, Vietnam Coffee’s booth occupies a central position, decorated with bold Vietnamese culture, simulating the majesty of the great thousands from the vast coffee growing region. The exhibition space also impresses visitors with a coffee box model about 4 meters high.

Coming to Vietnam Coffee’s booth, coffee lovers have the opportunity to experience rich cups of coffee for free. At fixed times throughout the day, there are music performances on the main stage, attracting attention from a large number of visitors.

According to expert assessments, the development strategy of the Vietnam Coffee brand contributes to promoting the development of the Vietnamese coffee industry. Currently, the whole country has about 710,000 hectares of coffee growing area. Vietnam has for many years been in the top countries with the world’s leading output and export value of green coffee (unroasted and decaffeinated). According to the World Integrated Trade Solution organization, in 2021 and 2022, Vietnam will have the largest export volume of green coffee (excluding Brazil) and the third largest sales in the world (including Brazil). If counting robusta coffee alone, Vietnam is the largest exporting country.

In the context of a sudden increase in world coffee prices this year, Vietnam’s agricultural exports also benefited. According to data from the Ministry of Agriculture and Rural Development, in the first 9 months of this year, coffee exports helped Vietnam earn nearly 4.4 billion USD.

“We – those working in the coffee industry always believe that each product is not just a cup of coffee, but a cultural message, the pride of Vietnamese people. The Vietnam Coffee brand is committed to not Stop making efforts and creativity to enhance value, maintain outstanding quality, and spread Vietnamese pride to international friends,” Mr. Tuan said.