VIB is certified by the Vietnam Records Organization as the first bank in the country to apply AI to personalize customer portraits printed on credit cards.
The record certificate was awarded on November 5. A bank representative said that the credit card design personalization feature was launched by VIB in mid-October. Accordingly, users can design cards according to their needs through the VIB Card Design platform. With generative AI, personal images are transformed into many styles, from youthful chibi to artistic and then printed on the card surface. In the 24 hours since launch, more than 4,000 personalized designs have been created by users.
20 days since deployment, there have been nearly 20,000 card designs. The bank said that bringing technology together with user creativity creates a cohesive experience, enhancing the cardholder’s impression at every touch point in daily transactions.
Credit card with self-designed photo. Image: VIB
Previously, with the MyVIB Digital Banking application, users could choose their statement date, minimum payment amount, automatic payment amount, adjust transaction limit… Besides the above utilities , customers can now design their own card appearance according to their needs. These innovations have accelerated the trend of personalizing the card experience.
In addition to setting a record, VIB was also awarded the 2024 Innovation Breakthrough Award by Mastercard. Ms. Tuong Nguyen, Director of VIB Card Division, said that being simultaneously honored by two organizations demonstrates effective strategies in the constant goal of innovation, creativity and focus on customer experience. The unit also achieves efficiency in customer-centric activities and technology as a tool, optimizing user convenience.
Deploying Gen AI in card personalization is also a strategic step for the bank to meet the increasing demand for personalization. “This affirms the long-term vision of creating sustainable value through creative solutions in the technology era,” said Ms. Tuong Nguyen.
Some card samples that customers have designed. Image: VIB
In addition to new features, the bank also attracts young customers with many incentives such as first-year annual fee refund, 10% refund of total spending value, 0% installment payment…