Chinese online giant Temu also under fire from European consumer watchdogs

For example, Temu consumers are wrongly told that they are getting a discount, or that products are almost sold out, the Federal Public Service Economy reports.

The very popular Chinese online store now has one month to respond to the investigation. If Temu does not comply, national authorities can take measures.

Last week the European Commission opened a formal procedure against Temu. The Commission wants to determine whether the company is doing enough to prevent the sale of illegal products.