Vietnam Post opens an e-commerce platform for high-quality agricultural products, aiming to expand to the Chinese, Korean and Japanese markets.
The agricultural product e-commerce platform is operated by Vietnam Post Corporation (Vietnam Post) from today. This is to take advantage of this enterprise’s network of 13,000 service points covering remote, mountainous and island areas, including over 8,000 cultural post offices.
The difference of this agricultural product floor is that it associates each product with a cultural story and characteristics of the growing area, while also supporting the promotion, marketing and sale of agricultural products through the post office’s offline store network, according to Mr. Nguyen. Truong Giang, in charge of Vietnam Post’s Board of Members.
In addition to the domestic market, the agricultural product floor is expected to conquer Chinese, Korean, and Japanese consumers. “This is also the transformation process of Vietnam Post from a transportation business to a unit participating in e-commerce and agricultural products,” said Mr. Pham Quyet Tien, Director of the Center for Agricultural and Trade Floor Trading. Vietnam Post’s e-commerce added.
In fact, Vietnam Post established an e-commerce platform for agricultural products in 2017, initially named Bahasa, then changed to Postmart. This website has now stopped working.
According to the National Action Plan on Digital Economic Development 2024-2025, the Prime Minister requested to increase the connection of farmers with buyers nationwide, while developing and promoting the use of agricultural digital data platforms, trace the origin of agricultural products.
Some logistics businesses have moved to expand into e-commerce. In early December, Viettel Post Joint Stock Corporation (Viettel Post) announced that it was about to launch the first two-way cross-border wholesale platform in Vietnam. Ahamove also entered the online food delivery segment, operating in the direction of supporting sellers in bills of lading and delivery, not developing a third-party platform model.