Frávega also offers to buy from foreign sellers

After the announcement of Andreani of your new courier service Andreani GloballPack −which will bring foreign merchandise from the United States (Miami, especially) and China−, and the launch of Free market of Free Market International Purchase −which will offer users to buy products from sellers abroad, initially from the United States as well−, A new player joins this business: Frávega.

The largest appliance and electronics chain in the country, with 110 years of presence in the market, announced that starting Monday its customers will find “a wider assortment in the online store”.

Similar to the case of Mercado Libre – which included the legend ‘Buy International’ in blue on its platform -, the possibility of buying products from other parts of the world will appear highlighted as “international purchase”with the entire offer gathered in one section within the site.

When the economy was opened under Macri’s management, the chain already offered this servicewhich was cut when the stocks complicated imports in 2022, which is why he stressed that he has “experience” in the matter.

“In this way, to the new categories that were incorporated in recent years, and that increase the offer of our marketplace to more than 100.000 articles, more variety added so that customers can choose freely,” the company highlighted in relation to items that it recently added linked to families and the home.

And he announced that to “ensure transparency and facilitate comparison between national and foreign sellers, publications on the platform will have the final retail price with import costs included.”

In that sense, instead There is a mix of items sold by the chain and third parties (other sellers)identified with the legend ‘Fmarket’. These already represent a 14% of your online sale. Imported tools, garden, bazaar, home, furniture, electronics, and beauty and fitness items will be obtained.

Purchases can be withdrawn at pick-up points 101 branches that the company has in 23 provinces of the country or receive them at homewith the door-to-door system, so there will be no need to go look for them at Customs. Today, half of your online sales They are collected in the lockers of their premises, without having to interact with the staff, and the other half is sent home.

“It is a milestone in the development of our marketplace. Today, half of our sales come from the online channel and the experience acquired allows us to take this step so that customers can find what they need in our stores,” he expressed. Juan Martin Romeroexecutive director of Business & Technology at Frávega, who cited the retailer’s case as “an example of digital transformation of a century-old company to a young and dynamic company.”

In that sense, The chain took the opposite path from Mercado Libre: first, it sold its own products (manufactured and imported) and then from third parties. The e-commerce giant, on the other hand, started as a marketplace and today also has its own assortment.

“The commitment to continue investing, develop new capabilities, boost sales and offer a better customer experience is redoubled with the chapter of international sales that we inaugurated on Monday”, Romero closed.