A month and thousands of kilometers later, the roadshow with which the New Lancia Ypsilon thrilled the entire country has come to an end. Having left Turin in mid-November, the latest masterpiece created by the Lancia Style Center crossed the country from North to South, there and back.
From Piedmont to Lombardy, from Lazio to Campania: in this order, the first car of the new Lancia era crossed the most famous streets of Turin, Milan, Rome and Naples, parading in the most significant places of the main Italian cities.
The starting point could only be the Savoy capital, where Lancia has its roots. It was 1906 when Vincenzo Lancia founded the eponymous car company, inaugurating 118 years of elegance and innovation always at the service of the people. The fleet of ten Ypsilons danced under the Christmas lights of Via Po and the Quadrilatero, passing through Piazza Castello, Piazza Vittorio Veneto and Piazza San Carlo, the “living room of Turin”.
From Milan to Rome, the New Ypsilon intrigued tourists and the inhabitants of the Eternal City, the tricolor heart of the Bel Paese, undertaking a journey up and down the Roman hills and crossing some of the most iconic places of the City: from the Circus Maximus to the Colosseum , from Piazza di Spagna to the Trevi Fountain, up to Piazza Navona.
Before returning home, the tour also touched Napoli. Synonymous with warmth and joy, the Ypsilon coasted along the Neapolitan seafront, also visiting Castel dell’Ovo, Piazza del Plebiscito, the Maschio Angioino, via Toledo and the districts of Chiaia and Vomero, within a breathtaking setting, divided in half between the crystalline sea and Vesuvius which, from its 1,281 metres, silently observes Partenope in all its splendor.
Finally, the Ypsilon fleet returned to the north, first to Milan and then to Turin, on 17 and 18 December. A month dedicated to the elegance of a exclusive Italian brand born over a century and which is now ready to write another chapter in its legendary history.
Luca Napolitano, CEO of Lanciacommented: “The roadshow of the new Lancia Ypsilon was a beautiful journey into the heart of our Italy. This roadshow allowed us to show the public not only the Timeless design and innovation technology of the new Ypsilon, but also to celebrate the style and elegance that have always distinguished Lancia. The response from the public was fantastic: thousands of people participated in the events organized at the different stages, demonstrating great interest and a deep connection with our brand. However, the local activities carried out by the people continue dealers. So there will be no shortage of opportunities to meet with the New Ypsilon”