Maybe their brands are little known in the City of Buenos Aires and the suburbs, but they are very popular in the interior. And it is likely that once the newborn alliance between La Lácteo and Ramada, two leaders in fresh milk, powder and other derivatives, burst into this market.
These medium-sized firms believe, as Martín Fierro indicates, that there is strength in unity and they project themselves as leaders with this merger. The process starts first commercially and The final touch will be the heritage association.
From that platform They will move the board of the big ones, La Serenísima and SanCor. We will have to pay attention, there are more marriages coming in this sector.
According to the specialized edairynews, These two renowned dairy industries will complement their product portfolios in the first stage and market them together so that they reach the table in the most comprehensive and efficient way.
La Ramada Dairy is one of the largest milk powder manufacturers with their Regina brand which allocates 85% to the domestic market and 15% to exports to Brazil, China and Algeria, among other countries.
La Ramada, whose owner is Carlos Gonella, was founded in 1967 by Lito Gonella from a small Argentine Holando cow dairy. The firm is part of a vertically integrated Santa Fe business group. Based in Franck, it is among the 15 most important dairy companies in the country. It has a fully automated plant with a daily processing capacity of 500,000 liters of milk. It produces balanced feed and soy by-products that it sells to producers.
The Dairy It started in 1931 and is very traditional in its native Córdoba. In its industrial plants it produces a wide variety of products such as ultra-pasteurized and long-life fluid milks, creams, yogurts, desserts, cheeses and seed-based drinks under its brands La Lácteo, Diáfana and Pitey.
The firm once belonged to the Macri group, then to Adecoagro, which had the Hungarian-American magnate George Soros as an investor and currently belongs to Córdoba investors. Its president is Raúl Filippi.
By the way, this merger is finalized after the drastic drop in milk consumption and production during the first half of 2024. Since July he began to recover. But in the first six months it collapsed 17.3% compared to 2023. The sale of fluid milk and products such as cheeses and yogurts fell by up to 21%. Powdered milk was the least punished category.
The Government duly took note of the eliminate withholdings to exports of this item. Today Argentines drink 156.3 liters of dairy per inhabitant per year. It is about the lowest level in recent decades.