Mobile World signed a strategic cooperation agreement with Xiaomi to expand the distribution of electronics, electronics and IoT in 2025.
The signing ceremony on January 2 took place after the visit of Mr. Lu Weibing, President of Foreign Business, and representatives of Xiaomi’s global Board of Directors. At the meeting, the two sides summarized the cooperation milestones in 2024 and discussed strategic directions for 2025.
Accordingly, not stopping at smartphones, the two sides are aiming to expand into fields such as IoT devices, electronics…
According to Mobile World representative, with the trend of integrating smart devices into a unified ecosystem, users will enjoy a more modern, seamless and convenient living experience. For example, IoT devices such as air purifiers, security cameras or smart home products have the ability to connect and synchronize, creating an ecosystem for users to manage and control on a single platform. best.
Senior representatives of Xiaomi and Mobile World met and discussed strategic cooperation. Image: Mobile World
Before announcing the expansion of the product portfolio, for many years, Mobile World has continuously led Xiaomi’s sales in Vietnam. According to the announcement, in 2023, despite many challenges in the market, the unit will sell more than one million Xiaomi smartphones. Thanks to that, the store chain became one of the seven best retail units of the brand worldwide, winning the Xiaomi Legend Partner award in October 2023.
In 2024, the retail chain will reach the milestone of 1.5 million Xiaomi smartphones, equivalent to a growth rate of nearly 40% compared to 2023. According to the business, these numbers reflect the effectiveness of the cooperation between the two sides, bringing consumers have a variety of products at reasonable prices.
Representatives of both sides signed the cooperation agreement. Image: Mobile World
Through cooperation, representatives of the store chain also aim to continue growing sales in 2025, leading the technology wave with smart products in Vietnam.