“St Hubert has a dual positioning, both in tradition and innovation, it’s really the DNA of the brand,” says Gilles Fraysse, food marketing expert. On the tradition side, a dairy founded in 1904 in Lorraine. A Citroën milk delivery truck from the 1930s, in a beautiful pine green, also serves as a reminder of the company’s origins in the factory parking lot.
In terms of innovations, a long list. It all starts with the first bottles of pasteurized milk. Then came the first cartons of UHT milk, baby bottle-sized milk bottles, probiotic yogurts, etc. 1980 arrived, and this gold medal at the Agricultural Show for a then innovative product: St Hubert 41, the group’s first margarine.