PNJ continued to be awarded “Golden Brand” by the Ho Chi Minh City People’s Committee thanks to outstanding business activities, innovative thinking and contributions to the community, on the evening of January 3.
The organizing committee assessed PNJ as a pioneer with a series of outstanding business activities, innovative thinking and contributing to the overall development momentum of Ho Chi Minh City and the country.
To participate in this vote, PNJ must meet a series of criteria including: transparency, legal compliance, business ethics, human resource policies, and operational efficiency. Besides that, there is a management system, coverage, quality, promoting innovation, green transformation, and digital transformation.
Mr. Le Tri Thong – Vice Chairman of the Board of Directors, CEO of PNJ received the title “Golden Brand 2024. Photo: Organizing Committee
In addition, PNJ was also honored in the “Social Responsibility Gold Brand 2024” category, demonstrating its vision of “always putting people at the center”. Accordingly, businesses promote the protection of consumer rights and act responsibly to “honor the beauty of people and life”.
With the theme “Innovation and Sustainability”, this year’s organizing committee aims to ensure maximum objective and professional criteria, attracting and further spreading the value of the award.
At the previous Workshop “Innovation to thrive in the new era”, Mr. Le Tri Thong – Vice Chairman of the Board of Directors and General Director of PNJ – emphasized that over the past three decades, PNJ has been associated with the city’s development.
Mr. Tri Thong shared at a seminar within the framework of the “Golden Brand” award. Image: Viet Hung
Mr. Thong explained that even though the market is constantly changing, the business still maintains its core value – “trust”. Specifically, trust is not only built from prestige and internal strength, but also reinforced by presence on media channels, social networks, and domestic and international awards.
In addition, businesses continuously innovate to adapt to changing tastes. In fact, since 2012, the board of directors has made a strategic shift, from gold trading to jewelry retail. In the last 5 years, the unit “transformed” into a Lifestyle retailer.
The business also advocates improving the ability to analyze consumer needs, thereby suggesting suitable and personalized products. At the same time, the unit expanded its store network and promoted online sales channels to reach many new customer groups.
“The speed of innovation and quick adaptation are the prerequisites to move the company forward in the context of constantly changing business environment, competitors and shopping behavior,” Mr. Tri Thong said.
From 2012 to present, PNJ’s net revenue has increased nearly 6 times, profit after tax more than 8 times, capitalization value increased 14 times and brand value reached 480 million USD, “skyrocketing” 5 times.
Besides, comprehensive innovation from technology, products, communication methods to marketing helps PNJ grow strongly, even though the market is still difficult. Specifically, after 11 months, PNJ recorded revenue of 35,210 billion VND, an increase of more than 19% over the same period, profit reached 1,876 billion VND, an increase of more than 8% and completed nearly 90% of the 2024 target.
Thanks to investment in technology and innovation, the company diversifies products and enhances customers’ shopping experience. Image: Viet Hung
“Ho Chi Minh City Golden Brand” award by Ho Chi Minh City People’s Committee, Ho Chi Minh City Department of Industry and Trade and magazine Saigon Economy perform.
This year, the voting council includes 10 members from the Vietnam Marketing Association, Ho Chi Minh City Business Association; Ho Chi Minh City University of Economics; Institute for Brand Strategy and Competitiveness Research and international experts on branding…
According to representatives of the organizing committee, last year, the total revenue of the series of winning businesses was more than 258,000 billion VND, creating 93,000 jobs, contributing nearly 11,000 billion VND to the state budget.