Gyms generate 1.8 billion dollars

Gym franchises established in Mexico hope to attract more clients during January-March of this year, which will contribute to the recovery of this sector after the havoc that the covid-19 pandemic caused in these businesses four years ago.

Data from the International Health, Racquet & Sportsclub Association (IHRSA) indicate that 35 percent of the spaces in this industry in Mexican territory were lost due to confinement. However, in its recovery phase, 12,376 gyms generate annual income estimated at 1.8 billion dollars.

I don’t see a recession or investments stopping, I see the opposite.he indicated to The Day Adalif López, expansion manager of the Anytime gym chain in Mexico.

There will be a very significant increase in generalhe added.

He commented that due to the New Year’s resolutions that the population sets, it is expected that in the first quarter both the sales of the brand as a franchise, as well as the number of users who come to these spaces, will grow.

January to March are the best months and in May the rebound returns to attract users, as they seek to stay in shape for the summer holidays.

He noted that they expect a 10 percent increase in annual memberships this year.

The board commented that for this company the pandemic was a complex stage due to the implementation of health policies to avoid infections, but it was not a reason to close sports centers. The franchise continued to operate regularly with the guidelines that the government asked of us, especially in terms of schedules..

He added that after the confinement a rebound has been observed, which is in the sense of users and capital, since investors saw that people’s concern about maintaining their health is a business alternative, beyond the real estate part.

“In investment, people realized that there was a very good market to enter the part of the fitness”, he indicated.

He mentioned that in Mexico the areas with the greatest demand for establishments are in Bajío (Querétaro and Guanajuato), where an annual growth of 8 percent is expected for this year.

He pointed out that due to the population density, Mexico City also has high demand for this type of service companies, as does the state of Veracruz.

He explained that the main reason people hire these services is awareness about health care.

López indicated that his target audience is people between 27 and 34 years of age, although 60 percent of the users are women and the rest men, although this reality changes in other areas of the country, where more men go to this type of these establishments like in the north where three-fifths belong to the male sex.