Alcohol|The beverage manufacturers revealed new taste buds, of which the spiritual successor of the pineapple tentacle goes to the Swedes first.
Maculokeroidin the sales war takes rounds when beverage manufacturers Hartwall and Sinebrychoff announced their launches on Monday.
The former tries to repeat the pineapple tentacle that has become a phenomenon popularity with a new drink. The company will soon launch a “pink tentacle” that tastes like raspberry.
There are already raspberry pendants on the market, but according to Hartwall, the newest newcomer is “strongly raspberry”.
It is previously traded myself of the strong raspberry slush of the middle beer, but the new one is sold both in a 5.5 percent strength and non-alcoholic version.
Exceptional is that the Swedes get a new, stronger drink before the Finns. It will start to be sold in the western neighbor tomorrow, Tuesday, but it will appear on the shelves of domestic stores at the beginning of February.
Category Marketing Director for Hartwall Tentacles Heidi Rantala communicates in the bulletinthat sales of tentacles are increasing in Sweden.
“Aito lonkero has been on sale in Sweden for exactly ten years, and sales have grown rapidly in the western neighbor: even last year in double digits.”
In his marketing, Hartwall calls his own first tentacle “authentic”, because it was the gin-and-grapefruit-tasting version in question that was developed for the Helsinki Olympics in 1952.
The range of tentacles has grown drastically in recent years, as different taste tentacles become more common.
of Sinebrychoff the answer to the competition is a flavor combining raspberry and lemon.
“Makulonkerot develops and grows the tentacle category, and pioneer consumers in particular try them boldly”, states in the announcement product manager Juha Saloranta.
Koffi’s drink is part of a series of drinks that use juice. The new can contains eight percent raspberry juice. According to Saloranta, the use of juice has been noticed in consumer surveys as a “really interesting innovation”.
In addition, the company will introduce a tentacle combining lime, mandarin and kiwi flavors to the stores.
Long drink didn’t sell at the same rate last summer.
Brewery and soft drink industry association the statistics showthat between the beginning of July and the end of September, domestic sales of tentacles and mild mixed alcoholic drinks fell by 7.2 percent from a year ago.
In the same period, sales of cider fell by 5.7 percent and beer by only 0.6 percent.
Calculated in liters, 16.6 million liters of long drinks were sold at the end of the summer, which is a drop of 1.3 million liters compared to the year before.
Last summer’s winners were limppers and mineral waters, whose sales increased.