Mexico and Spain strengthen ties in tourism cooperation

Madrid. The governments of Mexico and Spain strengthened ties to work and cooperate in tourism matters. The head of the Ministry of Tourism, Josefina Rodríguez Zamora, met with her Spanish counterpart, the socialist Jordi Hereu, a key meeting between the Mexican official and a representative of the Spanish Executive, chaired by Pedro Sánchez.

This first contact allowed us to talk about the plans underway regarding tourism promotion and exchanges; officials agreed that The brotherhood between both countries can benefit the growth of the sector. In addition, they remembered that Mexico and Spain will host the Soccer World Cup, in 2026 and 2030, respectively, so they agreed to exchange experiences.

Furthermore, within the framework of the International Tourism Fair (Fitur), the president of the fairgrounds (Ifema), José Vicente de los Mozos, officially announced that in next year’s edition Mexico will be partner countryfor which an agreement was signed that, in his opinion, marks a turning point in the impressive trajectory that Mexico has followed in recent years in the tourism sectorconsolidating itself as an international benchmark and one of the most visited destinations in the world, having received, according to figures from the National Institute of Statistics and Geography (Inegi) of Mexico, more than 40 million international tourists until November 2024.

The Ministry of Tourism highlighted that Mexico’s notable growth places the country in a privileged situation to maximize its presence on important global platforms, such as Fitur, to present to the global tourism industry and travelers the vast tourist, cultural, heritage and gastronomic attractions of its 32 states and 177 magical towns.

Rodríguez Zamora pointed out that The greatness of Mexico extends throughout the world and today we announce that Mexico will be a guest country for Fitur 2026. The most important thing is that today we do not arrive alone, everyone arrives, artisans, dancers, traditional cooks, businessmen, 32 states and their magical and native peoples. Through tourism we build bridges between sister nations, we generate shared prosperity for all, promoting the development of communities and their people.

The president of Ifema assured that This alliance strengthens the ties between Spain and Mexico and also means the beginning of an exciting exercise in which we will join forces to support the promotion of Mexico’s vast tourist wealth at Fitur..

The governor of Queretaro, Mauricio Kuri González, of the PAN, explained to The Day that tourism in the state is booming and that he is optimistic about the future, because There is a project and work in common with the federal government, I have always said since 2021 that I took off the shirt of any political party and that I put on the shirt of Mexico and Querétaro and that my job is to have synergy with the federal government . We had a very good relationship with President Andrés Manuel López Obrador and we have a very good relationship with President Claudia Sheinbaum because I think it is important to work together.

Governor Kuri explained that the region has established itself as the main wine tourism destination in Mexico, with more than 500 hectares planted with vines that produce around 3 and a half million bottles of wine per year. Furthermore, last year they registered a record number of one million direct visitors to vineyards and cheese factories, with an economic impact of around 4 billion pesos. Governor Kuri also reported that he had already begun talks with several airlines to explore a weekly flight from Madrid to Querétaro, which would boost European tourism in the Bajío region. If this initiative becomes a reality, the idea is for it to begin operating in 2028.

The municipal president of Morelia, Alfonso Martínez Alcázar, also promoted his city in Fitur, focusing his campaign on tourism. cineand highlighted the beauty and modernity of the city, the low cost of filming there when compared to other urban centers in other countries or Mexico, the administrative facilities and financial aid of up to 500 thousand pesos per project. In 2024, Morelia registered more than 6.5 million tourists and visitors, which represented an increase of 3.1 percent compared to 2023, with an economic impact of more than 7.68 million pesos.