Record sales at Red Bull, EUR 395 million Dividend for Mateschitz

Red Bull Has record sales of 11.2 billion euros achieved, writes the financial news agency Bloomberg. This was successful, although net sales growth with an increase of 6.4 percent was at the lowest level since 2020.

The sales Beverage rose by 4.4 percent 12.7 billion. The number of employees increased by 2,000 to 20,000 worldwide. Red Bull heir, 49 percent owner Mark Mateschitz a dividend of 395 My. Euro Pay out.

Mark Mateschitz is the son of the late company founder Dietrich Mateschitz. The rest 51 percent The company now working in 178 countries belongs to members of the Thai Yoovidhya family.

Sports sponsoring

In addition to the Kracherl Business, where the main growth is generated, Red Bull is also involved in (extreme) sport, also to make its beverage brand known. The sponsorship payments to sports stars in 2022 exceeded one billion euros for the first time, a specific number for 2024 remained open in the Bloomberg report.

The Dutch driver Max Verstappen won his fourth Formula 1 championship title in a row last year for a racing team owned by Red Bull. The company has football teams in Austria, Germany, New York and Brazil and has taken over a majority participation in the Bora-Hansgrohe road wheel sports team .

Optimistic outlook

“Our growth and investment plans for 2025 are again very ambitious, provide a continued upward trend and – as always at Red Bull – are financed from the operational cash flow,” says Bloomberg, based in Fuschl am See in Salzburg.