In the minds of the French, a handkerchief is, above all else, a Kleenex. The brand has entered, over its hundred years of existence, into common culture. Between the expressions, “being thrown like a Kleenex”, or its use in legendary songs like “Comment te dire adieu”, written by Serge Gainsbourg (“Under no pretext do I want/In front of you to overexpose my eyes/Behind a Kleenex I would know better).
The company is one of these “generic brands”, giving their name to an everyday object, such as Sopalin, Frigidaire, Karcher or even Caddy. In the French language, this is called an “antonomasis”, a figure of speech consisting of replacing a proper noun with a common noun, or vice versa, specifies Larousse.
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