Domestic tourism cheers over an all -time high in the overnight stays but not everything is vain.
There is no saving on vacation. The domestic tourismists start the new year with a new record for arrivals and overnight stays. So many guests in Austria have never been on vacation as 2024. .
The prospects for the ongoing winter season are brilliant, according to Winkler, the booking situation for the semester break that begins today.
Everything Paletti, so? In fact, the industry representatives were remarkable with claims to the future government on Friday. The hotelier association preferred to speak of tourism as a “last good horse in the stable” of the domestic economy.
However, there are not so great knowledge and action orders behind the pleasant statistics numbers. An overview:
1. Stippvisite
The record numbers must not hide the fact that the length of stay of tourists is steadily falling, that is, more tourists come, but they remain shorter. The most stable is the development of Germans, while Nordic and Asian guests often only remain on flying visit. Short-term trips ensure increased traffic and environmental pollution, especially in the alpine valleys.
2. Übertourismus
Anyone who was traveling in downtown Vienna at the Advent season will be happy to confirm: Too much is too much. The tourist masses accept threatening dimensions on some days and locations, so that the acceptance of the local population decreases. The phenomenon of “overtourism” busy – late – now also the industry representatives who have negated it for a long time. The State Secretariat currently supports 17 regions to develop and implement concepts for more balanced tourism (such as apps for visitor steering, sustainable mobility solutions, etc.). In the future, statistics Austria will not only record the night figures, but also the “tourism acceptance” of the local population. An important step.
3. Prize driver
Austria advertises with quality tourism and also lives it. Last but not least, it is primarily the domestic guest, which is increasingly tending to the 4- and 5-star hotel industry, says Kraus-Winkler. Otherwise there is at most a comparably high tourist level in Switzerland. The result is day ticket prices up to 80 euros and far above average gastropola prices in the ski hotspots, which massively make life on site and thus make tourism the inflation driver.
4.
Increasing overnight number alone is not an indicator of the economic success of tourism companies. The earnings situation of the companies even deteriorated in the previous year despite the good capacity utilization, many hotels have accumulated high debts. Industry representatives are not tired of referring to the poor financial situation. Increasing energy, goods, capital and personnel costs cannot always be calculated to guests, especially outside of the tourist hotspots.
5. Personnel changeover
With 243,000 tourism employees, an all-time high was also reached last year. The importance of the industry as an employer was shown during the Corona pandemic. The fact that domestic employment has dropped rapidly since the pandemic has decreased. In the previous year it went back to 40 to 43 percent, in Vienna it is even lower. Every fifth employee already comes from a country outside the EU, most of them work as a seasonal. Recruiting is becoming increasingly difficult. Without long -term perspectives and good working conditions, the personnel question becomes a question of existence for many tourism companies.
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