A new car brand came to Finland – goes straight to Tesla

Car brand The number increased by one this week as Chinese Xpeng revealed its car, price and intention in Finland.

At first, it brings two full electric SUVs to the Finns. Few Chinese cars will come that week, but the importer claims that this brand is a thoughtful thing.

“Xpeng has made a good impression in Europe and knows many other brands that have not done yet. That origin (Chinese) can be overcome, but we believe that over the years and probably many other brands will drop out, ”says Inchcape Motors Finland CEO Stefan Andström.

Inchcape, who started importing, weighed for a long time, with which Chinese manufacturer would go out. According to Andström, the launch has previously been “even too aggressively”.

He does not mention the example, but the news is a familiar Chinese Voyah. It banged the braces claimed “To revolutionize the market”. There were 11 cars registered last year and the importer went bankrupt.

Xpengin The target is a market share of 2 %. It is a few hundred running games in cars, but in the coagulated new car trade, the percentages give the best comparison of the industry.

“As a matter of principle, it is not advisable to import a brand if you do not get to that 2 % at first. It’s really important. ”

Throughout the year, by the “completely Chinese” brands, Byd pursued just under percent. Interpretations are confused that the year was a disaster for the automotive industry.

“Of course, it is financially hoped that the volume is as high as possible, because there is a huge investment behind it. But we are thinking about this in a much longer term. ”

EU He set up punctuated grants for distorting competition, and Xeng’s neck has a sanction of over 21 %.

The cars presented in Vantaa do not have a “customs”. Do you sell these at a loss?

“No business can be done. It must be said that for everyone in China, tariffs have been a really difficult piece to swallow. ”

Prices have been negotiated with a factory that will swallow duties in this information, as a temporary sanction should not affect long -term business plans. Duties are expected to be five years but already arguing in court.

“Tariffs do not make business stakes as attractive as in any other situation, but in any case we have been able to keep prices-that is, we have not raised them,” confirms the brand’s Northern Europe and the Baltic States Kresten Arup.

Xpeng intends to tour duties by establishing a factory in Europe. So it works just like Polestar, whose CEO told us in fresh In an interview with HS regional car production.

In Finland Chinese characters are downwards to the price of an electric car. The mark of less than € 25,000 has been below the signs called MG and Dongfeng.

According to Arup, the newcomer does not try to be the cheapest, but “best value for money.” The price range is approximately EUR 46,000-76,000. From the flood of SUVs, they stand out at least with alleged fast charging power as cars support a higher voltage than usual.

They have also been modified to the European preferences.

“In China, communication with a car is valued. It results in a lot of Pim and Pom sounds and reminders that are not wanted in Europe. We worked hard to get rid of all those sounds. ”

ARUP claims that the pain of the drivers is quickly transmitted to the development team to be resolved. In Norway, people were indignant to wipers who did not stop when opening the doors. Then the snow flew in. The wipers stopped the update was driven to cars in weeks.

Full -electric The market leader of the cars is the Tesla Y-SUV. One of the newcomers, G6, looks like a Tesla oriental cousin.

“Tesla is a big challenger. We will join the market and challenge. At no time do we come to say that we are going to win Tesla. Customers decide it, but we believe that the product is at least as good, ”Andström says.

Inchcapella also has his fingers in the play of Finns in the electrification. Later this year, it will bring the new Japanese electric mazda.