A local bank was allied with Open to improve their relationship with its users

Fintech Uualá announced the launch of its Artificial Intelligence Conversational Platform (Ai) designed to transform user service. Driven by OpenAI’s GPT-4 model, and became the first Neobanco in the region to introduce generative arthitational intelligence to assist its users.

As explained in the company founded by Pierpaolo Barbieri, this technology not only understands the consultations of the user, but also offers Proactively personalized solutions, which improves experiences.

Uuali, the name that receives the automated user service tool of UALÁ, complements human support by improving speed, precision and customization in customer interactions. Interpret the context, includes the needs and anticipate the challenges to offer personalized solutions.

“This incorporation is aligned with Ulá’s purpose to offer exceptional experiences to its more than nine million users. Since its implementation, unidentified cases have decreased by 20%, thus reducing the workload of support equipment, “the company said in a statement.

“Develop a platform with Openai marks a significant milestone in our commitment to offer the best user experience. In Ulá, we believe that technology is not the future, but the present. It is a step towards the creation of a support model that not only responds, but also anticipates and proactively solves the needs of people, adding value to each interaction. And this is just the beginning; We are exploring how technology can get closer to our mission of bringing the financial services of Latin America to the 21st century, ”said Pablo Guzzi, Chief Data & Analytics Officer (CDO) of Uualá.

Unlike traditional chatbots based on rules, This latest version of Uuali is dynamic and evolves with each interaction. Its format integrates multimodal capacities, integrated security and continuous learning processes, which allows you to handle both simple and complex consultations efficiently. Its key characteristics include Autonomous Problem resolution, Advanced Customization and Time Optimization.

“Openai models are becoming a fundamental part of current customer service tools,” said James Dyett, Head of Enterprise and Strategic Sales de Openai. “We hope to continue observing the continuous contributions of Uualá to the innovation of the financial sector of Latin America, with the advantage of using AI to improve support to its users.”

Available in Argentina at the moment, these functions built with the OpenAI API will expand soon to Mexico and Colombia, introducing proactive support capabilities in the UALÁ application. In the future, it will also offer personalized recommendations and attend in financial processes.

Since its launch in 2017, Ulá has dedicated itself to democratizing finances throughout Latin America through technology and innovation. The company already offers tools such as Uláscore, an own credit evaluation system driven by AI that evaluates the risk profiles of the users based on their activity in the application, helping them to increase the available credit limits and improve the rates offered as they perform more transactions.

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