TPE-PME put themselves at generative AI: “they are sensitive to return on investment”

“2024 signs SMEs on GENERATIVE ARTIFICIAL INTELLIGENCE (IAG),” says Jonathan Cassaigne, IA & Innovation Expert by Bpifrance. Knowing that this is the generative AI in question, capable of creating completely new content (texts, images, videos, music, etc.) from data having been injected. To be distinguished from classic AI, very previous, which makes it possible to make decisions and to make predictions from a large amount of data.

Thus, companies of less than 250 people and less than 50 million euros in turnover are 31 % to have recourse at the end of 2024, twice as much as a year earlier, reports the 80th conjuncture survey From Bpifrance the lab produced with VSEs-PMEs. However, when we know that these represent 99 % of companies and that AI could increase productivity from 10 to 15 % in all sectors, from industry services (according to Odoxa and Artefact), it is time for the latter to get on the train.

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