The purchases of organic products in farmers markets who are gradually affirming themselves as a new sales channel, with organic products now present in a Farmer Market out of two. To certify it is the first investigation on ‘Biological and farmers’ markets’ conducted by Ismea together with Coldiretti Bio and Campagna Amica, who photographs a new phenomenon but from the enormous margins of growth, disclosed on the occasion of the Sana of Bologna, in the presence of the president of Coldiretti Bio Maria Letizia Gardoni.
The purchase directed by the manufacturer has become, in fact, The main supply channel of organic productsin front of supermarkets and specialized shops. A trend driven by the fact that the physical presence of farmers represents a guarantee of quality and authenticity of what you go to the shopping stock exchange.
Not surprisingly, if you ask consumers what are the main criteria for choosing the market desk where to buy organic, it emerges that the most frequently indicated reason for the first place is the trust placed in the manufacturer and in the farm in general, according to the ‘Coldiretti/Ismea investigation.
Almost a third of the biological products purchased is represented by fruit and vegetables, which guide the top five of the most popular specialties, in front of fresh pasta and eggs, cheeses, oil and honey. The value of the shopping in organic product carried out in the farmers and in the local markets is today at almost 150 million euros.
The ranking of the regions with the highest percentage of biological producers in the peasant markets out of the total sees Trentino Alto Adige (38%) in the lead in front of Calabria (29%) and Campania (27%). Follow Friuli Venezia Giulia (26%), Emilia Romagna (25%) and Tuscany (24%). “The results of the survey clearly show that biological development policies in Italy and Europe must advance in a coordinated way with the local food policies – explains Gardoni – the organic must return to return the full central to the agricultor and to his role of innovator, both in the production techniques and in the commercial dynamics of the supply chain, relaunching the direct relationship between farmer and consumer also in organic, as an essential element for a development of the territories e of the Community “. Italy today has the EU leadership for the bio thanks to the 84 thousand farms active on the national territory, more than double in Germany and a third more than France, according to Coldiretti analysis. Biological agriculture has come to cover 2.5 million hectares (+4.5% in 2023 compared to the previous year), representing one hectare out of five of national agricultural surface, now very close to the 25% target to be reached by The 2030 set by the European strategy as part of the Farm to Form strategy, with 6 regions that have even exceeded it: Tuscany 37.5%, Calabria 36.5%, Sicily 30.7%, Marche 28.2%, Basilicata 27.6%, Lazio 27%. (Agi) com/lil