In the previous event, electronic commerce presses to lower taxes and reduce the products

The entity brings together More than 2,000 companies of different sectors that are planned to join with sales and financing to the most important event of the commercial calendar of the industry, together with the CyberMonday.

The brands They will take advantage of stocks With the return of the quotas after the recent loss of fees. The data is not less: 75% of online purchases are financed in fees. This way, They will seek to counteract the decrease in consumption in the premises to the public, which in January registered a retraction of 20% year -on -year.

In 2024, e-commerce compensated for the fall in physical sales. According to the ‘Annual Study 2024’ of Cace, income rose 181% and overcome the $ 22 billion. The growth was 64 points above annual inflation, taking into account that the consumer price index (CPI) reported by INDEC advanced a 117,7% last year. Purchase orders also increased a 5% And the average ticket was located in $ 92.341.

According to the report ‘CloudCommerce 2024/2025’, prepared by TENDANUBE based on more 54.000 brands that sell on the platform, their stores They invoiced more than $ 1.1 billion, 248% more than in 2023.

Also, according to the study, a 30% growth in sales compared to the previous year, with More than 17 million transactions made with an average ticket of $ 68.088. Clothing was the item that grew the mostwith a 11% interannual; followed by health and beautywith a 19%; y Home and Decowith a 40%.

The credit card was the most chosen payment methodwith a 56% of preferences. Regarding financing, the 59% paid them in a single payment, a 25% In three installments, a 13% In six payments, a 1% In nine and one 2% in 12 or more.

In the previous event, the industry mentioned “The increase in distortive taxes that hinder commercial activity”And that’s why he presses so that there is a tax reduction and that this translates into A lowering products marketed.

“We see with concern the changes in provincial tax policies, with increases in gross income aliquots that impact the development of SMEs, “said the CAC, adding that”They imply an increase in costs and a decline in the competitiveness of these companies, which They affect Consumer prices”.

Other factors that stressed that the assets acquired online have to do with unresolved issues, on the one hand, with the State; And, on the other, with payment processors: in addition to the increase in gross income, he stood out, first of all, his double taxation, paying the tax in the town of origin and destination –That represents between 3% y 4% of the costs of the companies – and, secondly, he emphasized Contra-charges expenses to purchase ignorancethat they take to a 3% In retailers with tall tickets.

“El e-commerce, with 90% of transactions are paid onlineis impacted by both trade aliquots and financial services, both of the highest of all sectors. He 60% of the companies that market their products and services between provinces are reached by a double retention of gross incomewhich The operation of the e-commerce makes even more complexparticularly for SMEs, ”said the camera, and pointed out that countries like Brazil and the United States came out of this discussion Limiting gross income to the site of origin.

As for the counter-cargo, he explained that when the consumer is unaware of an operation, financial institutions usually automatically accredit these funds. But If the seller cannot demonstrate in a reliably the existence of the transaction, the entities withdraw 100% of the funds corresponding to that unknown operation, so Who assumes the cost is then the merchant.

“We trust that Provincial governments may review their tax policy for the benefit of the development of the sector and, therefore, of the digital economy. We are available to work together and find alternatives, ”he concluded.