Sales at half mast, Chinese competition: why the Throne of Tesla, the King of Electric, vacillates

The coldness of the figures, first. In January 2025, Tesla sales fell 45.2 % in Europe compared to the previous year. Concretely, the American manufacturer registered 7,517 vehicles in January 2025 against more than 15,000 last January. On the two large markets that are France and Germany, the tumble is particularly severe: -63.4 % in France and -59.5 % across the Rhine.

From setbacks in European concessions to the New York market hall, the consequences were not long in coming. The Electric King’s Stock Exchange Course unscrewed more than 8 % on Tuesday at Wall Street, and continued its fall this Wednesday (-1.30 % at a time when we wrote these lines).

By Editor

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