Trade|The S Group’s victory in the grocery store continued last year. The K-Group has lost its share and Lidl is pedaling in place. According to Nielsen’s research, the online food store has increased rapidly.
The abstract is made by artificial intelligence and checked by man.
Last year, the S Group’s market share in the grocery store rose to a record 48.8 % according to Nielseniq.
The K-Group has lost market share and Lidl’s growth has stopped.
The e -commerce store grew by 11 percent from the previous year, but accounts for only about 3 % of the total grocery store.
S Group Last year, the market share rose to an all -time record of almost 50 %. According to information collected by the research company Nielseniq, the S Group’s share of the sales of grocery stores rose to 48.8 % last year.
The share has risen by more than three percentage points in less than ten years.
The K-Group, the second K-Group and the K-Markets, has clearly lost the share. In 2020, the K-Group accounted for 36.9 per cent, and last year only 33.7 per cent.
Lidlink’s growth has been overwhelmed and the share is in place in just under 10 %. Last year, Lidl’s market share decreased a bit.
Grocery store The big trend in recent years has been that sales focus on large stores. Citymarkets and Prisms draw customers with wide selections and cheaper prices.
Small convenience stores are losers and are reduced year by year. Last year, 52 stores were closed in Finland. The number of stores of less than 400 square meters has halved in 15 years.
Food The online store continued to grow rapidly. Food and other groceries were sold online for nearly EUR 700 million last year, 11 percent more than in the previous year.
Less than a year ago, the S Group’s HOK-Elanto opened a large online store in Vantaa.
However, the total e -commerce of EUR 23.5 billion was only three percent.
The market share information is based on the grocery store register produced by NIELSENIQ.