Decathlon continues the changes in its directive dome with the new appointment of Spanish Javier López As CEO of the group, as the company progressed this Thursday.
This appointment joins that of a few weeks ago, when the fashion and sports distribution company chose the son of the group’s founder, Julien Leclercq new president. So, from now on, López and Leclercq will directly direct the French company. “The company has always worked with this combination of president and general director,” they affect the press release and ensure that “with this couple a new stage opens with the aim of strengthening their competitiveness and growth, while intensifying their efforts to promote accessibility to sport and its universal values where the company operates.”
With 26 years of experience in the company, Javier López has occupied numerous positions within the company, in digital, logistics and retail. More recently, Alemania Decathlon directed from 2012 to 2015 and later it was CEO of Decathlon Spain until 2022, achieving strong brand growth in Spain. Until now, this industrial engineer in Madrid performed the functions of Global Chief Value Chain Officer. From now on, López goes on to replace who CEO was so far from the group, Bárbara Martín Coppola.
As Decatlonian with 26 years of experience, I am proud of the work we have done over the years to carry the benefits of sport to more and more people around the world. Together, with all our teams, with determination, enthusiasm and humility, we will promote our economic development and our efforts to fulfill our human and environmental commitments, “says Javier López
In these last three years, under the mandate of Coppola, Decathlon has evolved its brand identity and renewed its client experience for greater immersion, both in stores and on online trade, which now represents 20% of the group’s turnover. In addition, it has managed to reduce its CO2 emissions by 13%, thanks to the substantial development of circular models, the use of decarbonized materials and cleaner energies.
“In the last three years, we have initiated an important evolution in Decathlon, going from ambition to action,” says Barbara, who thanked the team for their work. “We have repositioned the Decathlon brand redefining the customer experience in the physical store and on online trade, which now represents 20 % of our turnover. We have redesigned our catalog of brands, signed global alliances and created new models of circular economy.